#Ewg skin deep skin#

Cradle to Cradle is a third-party certification process testing across five pillars: material health, product circularity, clean air & climate protection, water & soil stewardship, and social fairness.

#Ewg skin deep skin#

Henry Rose instead focuses on the terms of safety and transparency, being the only perfume brand to date to have certifications from the Environmental Working Group (EWG), of which Pfeiffer has been a board member since 2016, and Cradle to Cradle.ĮWG certification requires full ingredient disclosure, a green (meaning low-hazard) scoring on the EWG Skin Deep database, formulas devoid of ingredients on the EWG’s Unacceptable list (Henry Rose mentions 35 families of ingredients including parabens, talc, and phthalates-the document of banned ingredients for personal care products overall is over 1,000 pages in length) and in line with limits set out for those on the EWG Restricted list, plus a manufacturing practice that coincides with FDA guidelines. One of the frontrunners of the movement has been Henry Rose, founded by Michelle Pfeiffer in 2019 in her quest for a fine fragrance with 100% ingredient disclosure, built on “an uncompromising belief that one shouldn’t have to sacrifice quality for safety.” Despite its association with the genre, the brand deems itself neither a “clean” or a “natural” fragrance brand, two terms which are often seen as interchangeable despite one emphasizing a lack of certain controversial ingredients while the other is about fragrance formulations devoid of synthetics. But what if the next iteration of fragrance moves away from the clean/dirty binary, emphasizing radical transparency instead? For those operating clean fragrance brands, the likes of parabens and artificial fragrances are added to their list. To date, the organization has placed restrictions and bans on ingredients including oakmoss, lyral, and lirial.

The International Fragrance Association (IFRA) governs the industry's use of potentially allergenic raw materials, releasing the 50th Amendment to its guidelines in January 2022. Among industry figures, the clean fragrance category has caused a distinct divide: some claim it capitalizes on unnecessary fear and diminishes the role of existing regulations, testing, and safety procedures, while others see it as the only way forward to ensure peace of mind for consumers and the industry alike. Two years ago, WWD prophesied clean fragrance as “beauty’s next big bet,” demonstrating an impressive annual growth of 21%.